ÉCOLE PARSONS À PARIS

a division of Paris College of Art

 Designer's Day

Call for Papers
Forum chairs: Brigitte Borja de Mozota (École Parsons à Paris) & Bernard Darras (Université Paris I)
June 1st 2012, Paris, France – during Designer's Days
Scaling up the Design Process: transformation, hybridization, innovation, new identities through design skills
Art and design question individuals, groups, organizations, industries, communities, institutions, and change them through the creative process.
This design research symposium aims to investigate and share design processes applied to the immaterial economy. How do new ideas, identities and systems, emerge by applying art and design processes to larger economic issues?

Our 21st century economy is an economy of diversity and individual subjective preferences that reconstructs territories and meanings. The focus of this international research symposium is on sharing case studies, research, and insights into how innovative design processes and designers' skills may help solve current problems and challenges of this immaterial economy.

This symposium aims to open new directions for design professionals and for design education, regarding organizational design, corporate transformations, experience industries, social responsibility, environmental and urban contexts. And finally, to develop new theories and models through scaling up research in art and design processes using different scientific perspectives. Subthemes and tracks include:

Workshop 1: Experimentation and risk-taking skills for reinventing decision ecosystems and Corporate Social Responsibility for health systems, transportation systems, leisure, and public institutions;
Workshop 2: Visualization skills and integrative skills for developing plural identities and scenarios for brands and creative cities;
Workshop 3: Empathy skills and co-design, design thinking skills for changing attitudes of institutions in theirrelation to the outside environment, and service design;
Workshop 4: System skills and holistic skills, developing the awareness of all design stakeholders on the importanceof measuring design value in economy and international competition, demonstrating the usefulness of existing design indexes such as World Design Capital criteria, DME Award, Designence Value Index™, National Design Competitiveness index… and developing new macro design evaluation methods in the immaterial economy.

Accepted formats include case studies, pedagogical experiences, research, and social innovation projects.
Submissions should be addressed to: b.borjademozota@parsons.paris.edu.

Key dates
March 22 > Short papers (max. 3,000 words) submission deadline
April 12 > Acceptance decisions and feedback from symposium chairs
June 1 > Symposium – Morning: plenary session at Université Panthéon Sorbonne – Afternoon: parallel sessions at École Parsons à Paris

In 2010, a consortium of banks and insurance companies asked Collection to address the question: how to restore customer trust?
Titled the FIDJI project, the resulting research, conducted by a team of faculty members, ethnologists, researchers and designers, was officially recognized and found to be innovative by the prestigious "Finance Innovation" organization that brings together the leaders of the finance industry in France.

Our latest initiative, Les Doctoriales du Design, supports faculty PhD research by conducting regular discussions on PhD development and research at the Lieu du Design in Bastille and round table discussions on research during Designer’s Days in June.

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